Iryna's Blog

New Toyota Commercial

iryskatk — Tue, 27 Apr 2010 18:27:09 +0000

I really liked this new Toyota commercial..very good taste, and a really good way to say that they are sorry..Toyota company accepts the mistakes they made and gives promises to fix everything!!! Well done Toyota marketing team!!!!!

http://www.youtube.com/watch?v=XZoBfpm1zHg

Week Twelve Postings:)

iryskatk — Tue, 13 Apr 2010 21:16:14 +0000

Can’t believe that it is already week 12..time goes by so fast. We are learning about Pricing Strategies now. I found an article that seem to relate to the topic, I hope you’ll find it interesting:)

http://www.businessinsider.com/2008/7/new-apple-pricing-strategy-bad-news-for-rim-dell-and-hewlett-packard

Flintstones

iryskatk — Wed, 07 Apr 2010 03:10:23 +0000

http://www.youtube.com/watch?v=eYvOgnabABU

We are learning about personal selling and sales promotion now, even though I don’t really like sales people, I liked reading this chapter. I’m posting a link to an old commercial on YouTube…as appeared, Flintstones used to sell cigarettes…

Tom James- Custom Clothing

iryskatk — Thu, 25 Mar 2010 17:38:26 +0000

This is my ninth week in this marketing class. We are learning about the importance of Marketing Channels now..I didn’t really like this chapter, and I’m not sure if what I am about to write actually goes with it but i’ll give it a try:)

I have a friend, who is a very successful man in his early 40s. His job requires him to travel a lot and to attend many meetings all over the world. It is very important for him to be dressed properly, but honestly have you ever met somebody who is very successful and smart, and who also have a good taste in cloths? I never did..So what I am trying to say here is that my friend had a huge problem with his wardrobe. That’s when word-of-mouth came handy…a friend of a friend of a friend:))) recommended to my friend Tom James Custom Clothing.

The Tom James Company is the world’s largest manufacturer and retailer of custom clothing. Their highly trained Tailors come directly to customer’s home or office, saving valuable time. They plan, coordinate, and maintain their customer’s wardrobe so they are perfectly attired for any situation – business, casual, social, or formal. The Tailors are wardrobe consultants, well-versed in fabrics, and style.

So basically a Tailor came over my friends house, talked to him about my friend’s lifestyle, habits, and preferences…then in couple of weeks he came back with examples of what my friend should wear..And to be honest, my friend loved it all..now he is not just simply wearing black suits with white shirts, but different colors and styles…I think it’s a good example of retailer to customer marketing channel:)

ABC news about Brand Names

iryskatk — Wed, 10 Mar 2010 21:27:34 +0000

Your brain may figure out what you’ll snatch up for this season’s holiday gifts even before you check your lists, according to new research presented today.

Well-known commercial brands have now been proven to get a positive emotional reaction from the human brain, according to research presented at the annual meeting of the Radiological Society of North America in Chicago.

Scientists found that your brain might make purchase decisions for you — based just on a product’s brand name.

To understand how different product brands affect the human brain, a team of German researchers used a functional MRI machine, or fMRI, to test 20 adult men and women.

The volunteers were shown logos of well-known car manufacturers and insurance companies followed by other, lesser-known logos.

The resulting fMRI images showed that well-known brands activated an area of the brain involved in positive emotions — such as emotions associated with a reward.

The lesser-known brands elicited brain activity reflective of a negative emotional response

Surprisingly, the brain’s reactions had nothing to do with what product or service the logo was selling.

The response depended on how strong — or familiar — the brand was.

A little bit about Target

iryskatk — Thu, 04 Mar 2010 23:15:41 +0000

Target Corporation (Target) operates Target general merchandise stores with an assortment of general merchandise and food items, as well as SuperTarget stores with a line of food and general merchandise items. Target.com offers an assortment of general merchandise, including many items found in the Company’s stores and a complementary assortment, such as extended sizes and colors, sold only online. The Company operates in two segments: Retail and Credit Card. The Retail Segment includes all of its merchandising operations, including its general merchandise and food discount stores in the United States and its integrated online business. The Credit Card Segment offers credit to qualified guests through its branded credit cards, the Target Visa and the Target Card (collectively, REDcards).http://www.youtube.com/watch?v=CUm2gZXsclk

Toyota

iryskatk — Wed, 24 Feb 2010 02:58:29 +0000

It’s a lot about Toyota lately. My friend showed me this commercial on the weekend I really liked it, there is definately some human touch there:) http://www.youtube.com/watch?v=cSmx2ArUzSg

Funny:)

iryskatk — Thu, 18 Feb 2010 23:37:45 +0000

http://www.youtube.com/watch?v=tnUEcG4iH34&feature=related

Consumer Behavior

iryskatk — Wed, 10 Feb 2010 03:42:01 +0000

This week we are learning about consumer behavior or basically about people and why they buy things.

It appeared that we purchase all the little or big things under some kind of influence, it can be social (desire to fit in), family (because your mother knows better), cultural (because you grow up with those things or services). Marketers did a great job by manipulating consumers using the opinion leaders. Favorite celebrities, what they wear, eat, or where they go also have a huge influence on the purchasing decisions.

I found this Pepsi commercial on YouTube, check it out:) http://www.youtube.com/watch?v=G0ql43igg1M&feature=related

Top Visited Sites in the US

iryskatk — Fri, 05 Feb 2010 04:01:09 +0000

My marketing class is pretty fun so far…This week we talked a lot about creating an effective website. I was curious about what were the most visited websites in the United States, so I found this list…I posted only 20 of them, but on actual list there are so many more, and you can actually look at the list of the most visited websites in any other country in the world. Here’s a link:) http://www.alexa.com/topsites/countries/US

Top Visited Sites in the United States

Google google.com
Facebook facebook.com
Yahoo! yahoo.com
YouTube – Broadcast yourself youtube.com
Wikipedia wikipedia.org
Myspace myspace.com
Amazon.com amazon.com
Blogger.com blogger.com
eBay ebay.com

10. Windows Live live.com

11. Craigslist.org craigslist.org

12. Twitter twitter.com

13. Microsoft Network (MSN) msn.com

14. AOL aol.com

15. Go go.com

16. Bing bing.com

17. LinkedIn linkedin.com

18. CNN – Cable News Network cnn.com

19. WordPress.com wordpress.com

20. ESPN Sportszone espn.go.com